PR Equals Free Publicity
There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public… Read More »PR Equals Free Publicity
There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public… Read More »PR Equals Free Publicity
It’s extremely important to build relationships with your vendors and those around you can bring in new customers/clients and increase awareness of your company branding.… Read More »How Well Do You Know Your Vendors?
Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number!
With the success that direct mail marketing has had and the availability of computers, these can be used as a powerful marketing tool for your success.
Telemarketing is best for high priced, high margin products/services.
These are the key steps to putting together a highly effective direct mail marketing program:
Today I’d like to talk about how to turn prospects into customers and retain them for future marketing too.
While your marketing is doing its job, you need to be working on turning those prospects into customers.
There are a few key ways to draw them in and seal the deal. You need to be:
The biggest fear of most new customers is the dread buyer’s remorse. First of all, you want to avoid this at all costs and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made.
However, this can still occur.
There are two ways to deal with this:
These offers alone will also mitigate buyer’s remorse because the customer will trust you more, just for offering these things.Read More »Turn Prospects into Customers Overnight!
This article is from September 2013, but already at that time, there was an interesting insight on the relationship of Millenials and the Corporate World.… Read More »Entrepreneur – Millennials Are Snubbing the Corporate World for Entrepreneurship
There are 5 major components to good advertising copy: (The order of these is essential to success)
Advertising is sales in print.
So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features.
Let’s take a minute to talk about each of these components:Read More »Make it Pop!
Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.
So, what does direct response marketing look like? Well, it comes in many forms, including:
Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are:
Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both of your stores.
The basic concept is this:
You want to find existing businesses who have the customer profile that you are looking for to market your products/services to.
Then strike up a relationship with those business owners to work out an incentive for customers to purchase from both businesses.
Read More »Stop Wasting Your Resources!
Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers.
These are people you already know to be a good sales potential…they’ve already bought from you!
Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality, and branding position.
Here are a couple of key elements to use to retain your current customers:
Today I’d like to teach you about the three most important startup marketing tools you need to get and keep new customers.
None of these will work if you don’t have a quality product/service to back you up!Read More »Kick Start Your Marketing