Are You In The 1%?
The Rule of 1% is simply defined as adding to your customer service one percent at a time. Before you can do this you must… Read More »Are You In The 1%?
The Rule of 1% is simply defined as adding to your customer service one percent at a time. Before you can do this you must… Read More »Are You In The 1%?
Headlines are the single most important part of any marketing document, be it an email, a sales letter, squeeze page or paid advertisement. That’s because… Read More »3 Steps to Creating High-Converting Headlines
Email marketing can be a very effective way of bringing new customers into your sales funnel. But due to the widespread use of viruses and… Read More »Follow This Email Marketing Etiquette to Get Yours Delivered and Read
“It is not Beauty that endears, it’s love that makes us see beauty.” Love and Beauty The perception of what happens around us is… Read More »Beauty and Business, what is the connection?
The biggest area of turn-key businesses is franchises. There is franchise forever industry in the world and they are fairly easy to acquire. They come… Read More »You Turn Me Right ‘Round Baby, Right ‘Round
We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can… Read More »Put Them in a Trance
Today we’ll take a look at how the kings of industry wine, dine and otherwise cajole prospects. Most of the successful professionals use a series… Read More »Do It Like the Big Dawgs!
There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public… Read More »PR Equals Free Publicity
Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number!
With the success that direct mail marketing has had and the availability of computers, these can be used as a powerful marketing tool for your success.
Telemarketing is best for high priced, high margin products/services.
These are the key steps to putting together a highly effective direct mail marketing program:
Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.
So, what does direct response marketing look like? Well, it comes in many forms, including: