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September 2017

Turn prospects into customers

Turn Prospects into Customers Overnight!

    Today I’d like to talk about how to turn prospects into customers and retain them for future marketing too.

    While your marketing is doing its job, you need to be working on turning those prospects into customers.

    There are a few key ways to draw them in and seal the deal. You need to be:

    • Inviting
    • Informative
    • Enjoyable

    The biggest fear of most new customers is the dread buyer’s remorse. First of all, you want to avoid this at all costs and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made.

    However, this can still occur.

    There are two ways to deal with this:

    • Offer to refund money-no questions asked
    • Offer a bonus they can keep even if they return the product

    These offers alone will also mitigate buyer’s remorse because the customer will trust you more, just for offering these things.Read More »Turn Prospects into Customers Overnight!

    Advertising Copy

    Make it Pop!

      There are 5 major components to good advertising copy: (The order of these is essential to success)

      • Command Attention
      • Showcase Benefits of Products/Services
      • Prove the Benefits
      • Persuade People to Embrace the Benefits
      • Call to Action

      Advertising is sales in print.

      So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features.

      5 Major Components of Advertising

      Let’s take a minute to talk about each of these components:Read More »Make it Pop!

      Direct Response

      Direct Response or Bust!

        Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.

        Direct Response Marketing Forms

        So, what does direct response marketing look like? Well, it comes in many forms, including:

        • Direct mail
        • Print ads
        • Radio and TV ads
        • Coupons or other incentives
        • Telemarketing

        Read More »Direct Response or Bust!

        Stop Wasting Your Resources

        Stop Wasting Your Resources!

          Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are:

          • What do people really want to buy from me?
          • What related products are they already buying?

          Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both of your stores.

          Basic Concept

          The basic concept is this:

          You want to find existing businesses who have the customer profile that you are looking for to market your products/services to.

          Then strike up a relationship with those business owners to work out an incentive for customers to purchase from both businesses.
          Read More »Stop Wasting Your Resources!