Put Them in a Trance
We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can… Read More »Put Them in a Trance
October 2017
Do It Like the Big Dawgs!
Today we’ll take a look at how the kings of industry wine, dine and otherwise cajole prospects. Most of the successful professionals use a series… Read More »Do It Like the Big Dawgs!
PR Equals Free Publicity
There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public… Read More »PR Equals Free Publicity
How Well Do You Know Your Vendors?
It’s extremely important to build relationships with your vendors and those around you can bring in new customers/clients and increase awareness of your company branding.… Read More »How Well Do You Know Your Vendors?
Telemarketing is NOT the Anti-Christ
Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number!
With the success that direct mail marketing has had and the availability of computers, these can be used as a powerful marketing tool for your success.
Telemarketing is best for high priced, high margin products/services.
Key Steps
These are the key steps to putting together a highly effective direct mail marketing program:
- List all benefits customers will get from the purchase of your products and services.
- Pick the single most powerful benefit out of that list.
- Build an attention-getting headline around that benefit. Remember to use emotion-fulfill the desire to be young, wealthy, desired, popular or successful.
- Develop a sales letter using the headline you created to grab attention, provide information and motivate customers to act.
- Put together supplementary items, such as a brochure, order form, reply envelope or note that encourages them to read the letter.
- Rent or purchase a mailing list.
- Compare the cost of mailing vs. cost per order.