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Book of the Week: Start With Why

    Why start with “why”?

    Humans are driven by results and if they can see the achievement they will act and communicate in a different way. Simon Sinek guides into a powerful journey inside the mind of powerful and successful leaders that clarified their why before starting their journey.

    Start With Why by Simon Sinek


    Most of the conversations start with what and how… but do not have the why conversation. If you change your perspective you can achieve what other great leaders had.

    What makes leaders… is followers… but why leaders have followers? This is what Simon Sinek looks into. In the next episode of book of the week, we will talk about “Finding Your Why”, the practical guide from the same author that helps identify your own why and become your own leader.

    Start with Why” is available on Amazon.

    Editorial Reviews on Amazon

    Why are some people and organizations more innovative, more influential, and more profitable than others?

    Why do some command greater loyalty?

    In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way and it’s the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.

    Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.

    “A powerful and penetrating exploration of what separates great companies and great leaders from the rest.”
    – Polly LaBarre, coauthor of Mavericks at Work