In the “Word of Mouth Tactics – Part 1” post we started our series on word of mouth and talked about how to make your customers purchasing experience a short,…
Basic Structure Sales pages take many different forms, but share the same basic structure: 1. Headline 2. Sub-Headline 3. Presentation of the problem 4. Introduction of your product as the…
Free Social Media Marketing: Other Sites
March 17, 2018
March 17, 2018
Katia
By: Katia
Advertising, Lead Generation, Marketing, Online, Social Media
As we started discussing in “Free Social Media Marketing: Facebook and Twitter“, the easiest type of free marketing is social media marketing. This has taken on increased importance in the…
No traffic is really “free“, but social media exposes to a great audience. In this article, we will discuss Facebook and Twitter, even though there are new emerging platforms that…
Are You In The 1%?
January 22, 2018
January 22, 2018
Katia
By: Katia
Advertising, All, Business Fundamentals, Customer Service, Marketing
The Rule of 1% is simply defined as adding to your customer service one percent at a time. Before you can do this you must have your consistency perfected or…
Email marketing can be a very effective way of bringing new customers into your sales funnel. But due to the widespread use of viruses and malware, most people are cautious…
Today we’ll take a look at how the kings of industry wine, dine and otherwise cajole prospects. Most of the successful professionals use a series of information based ads that…
Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is…
Make it Pop!
September 18, 2017
September 18, 2017
Katia
By: Katia
Advertising, All, Copywriting, Small Businesses
There are 5 major components to good advertising copy: (The order of these is essential to success) Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace…
Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the…