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Telemarketing is NOT the Anti-Christ

    Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number!

    With the success that direct mail marketing has had and the availability of computers, these can be used as a powerful marketing tool for your success.

    Telemarketing is best for high priced, high margin products/services.

    Key Steps

    These are the key steps to putting together a highly effective direct mail marketing program:

    1. List all benefits customers will get from the purchase of your products and services.
    2. Pick the single most powerful benefit out of that list.
    3. Build an attention-getting headline around that benefit. Remember to use emotion-fulfill the desire to be young, wealthy, desired, popular or successful.
    4. Develop a sales letter using the headline you created to grab attention, provide information and motivate customers to act.
    5. Put together supplementary items, such as a brochure, order form, reply envelope or note that encourages them to read the letter.
    6. Rent or purchase a mailing list.
    7. Compare the cost of mailing vs. cost per order.

    Read More »Telemarketing is NOT the Anti-Christ

    Turn prospects into customers

    Turn Prospects into Customers Overnight!

      Today I’d like to talk about how to turn prospects into customers and retain them for future marketing too.

      While your marketing is doing its job, you need to be working on turning those prospects into customers.

      There are a few key ways to draw them in and seal the deal. You need to be:

      • Inviting
      • Informative
      • Enjoyable

      The biggest fear of most new customers is the dread buyer’s remorse. First of all, you want to avoid this at all costs and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made.

      However, this can still occur.

      There are two ways to deal with this:

      • Offer to refund money-no questions asked
      • Offer a bonus they can keep even if they return the product

      These offers alone will also mitigate buyer’s remorse because the customer will trust you more, just for offering these things.Read More »Turn Prospects into Customers Overnight!

      Advertising Copy

      Make it Pop!

        There are 5 major components to good advertising copy: (The order of these is essential to success)

        • Command Attention
        • Showcase Benefits of Products/Services
        • Prove the Benefits
        • Persuade People to Embrace the Benefits
        • Call to Action

        Advertising is sales in print.

        So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features.

        5 Major Components of Advertising

        Let’s take a minute to talk about each of these components:Read More »Make it Pop!