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Business Fundamentals

Turn prospects into customers

Turn Prospects into Customers Overnight!

    Today I’d like to talk about how to turn prospects into customers and retain them for future marketing too.

    While your marketing is doing its job, you need to be working on turning those prospects into customers.

    There are a few key ways to draw them in and seal the deal. You need to be:

    • Inviting
    • Informative
    • Enjoyable

    The biggest fear of most new customers is the dread buyer’s remorse. First of all, you want to avoid this at all costs and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made.

    However, this can still occur.

    There are two ways to deal with this:

    • Offer to refund money-no questions asked
    • Offer a bonus they can keep even if they return the product

    These offers alone will also mitigate buyer’s remorse because the customer will trust you more, just for offering these things.Read More »Turn Prospects into Customers Overnight!

    Direct Response

    Direct Response or Bust!

      Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.

      Direct Response Marketing Forms

      So, what does direct response marketing look like? Well, it comes in many forms, including:

      • Direct mail
      • Print ads
      • Radio and TV ads
      • Coupons or other incentives
      • Telemarketing

      Read More »Direct Response or Bust!

      Customer Retention and Education

      Educate Your Customers

        Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers.

        These are people you already know to be a good sales potential…they’ve already bought from you!

        Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality, and branding position.

        Here are a couple of key elements to use to retain your current customers:

        1. Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if you have too!
        2. Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported by their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note for your contact or customer service information can go along way in retaining a great customer.
        3. Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.
        4. Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let’s face it, there’s a lot of swindling and crap out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.

        Read More »Educate Your Customers

        Kick Start Your Marketing

        Kick Start Your Marketing

          Today I’d like to teach you about the three most important startup marketing tools you need to get and keep new customers.

          1. In person: It’s essential you meet with customers/clients in person whenever possible. Most of all, this shows you respect them and take the time to work with your clients to give personal attention to each of them.
          2. Follow up letter: Always take a moment to send a follow-up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you.
            Likewise, you should always send thank you letters or small gifts to partners you find success with.
          3. Phone call: Use a telephone call to follow up with them to talk again about the matters you talked about in your meeting and offer any assistance you can to help their business run smoothly and more successfully.

          None of these will work if you don’t have a quality product/service to back you up!Read More »Kick Start Your Marketing