Gather the Troops, it is all About Balance!
Today I’d like to chat about the different types of support staff you need and what makes them so important. There are essentially three key… Read More »Gather the Troops, it is all About Balance!
Today I’d like to chat about the different types of support staff you need and what makes them so important. There are essentially three key… Read More »Gather the Troops, it is all About Balance!
We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap.… Read More »Are You Aiding & Abetting E-Myths
We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can… Read More »Put Them in a Trance
It’s extremely important to build relationships with your vendors and those around you can bring in new customers/clients and increase awareness of your company branding.… Read More »How Well Do You Know Your Vendors?
Today I’d like to talk about how to turn prospects into customers and retain them for future marketing too.
While your marketing is doing its job, you need to be working on turning those prospects into customers.
There are a few key ways to draw them in and seal the deal. You need to be:
The biggest fear of most new customers is the dread buyer’s remorse. First of all, you want to avoid this at all costs and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made.
However, this can still occur.
There are two ways to deal with this:
These offers alone will also mitigate buyer’s remorse because the customer will trust you more, just for offering these things.Read More »Turn Prospects into Customers Overnight!
Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.
So, what does direct response marketing look like? Well, it comes in many forms, including:
Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers.
These are people you already know to be a good sales potential…they’ve already bought from you!
Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality, and branding position.
Here are a couple of key elements to use to retain your current customers:
Today I’d like to teach you about the three most important startup marketing tools you need to get and keep new customers.
None of these will work if you don’t have a quality product/service to back you up!Read More »Kick Start Your Marketing