Basic Structure Sales pages take many different forms, but share the same basic structure: 1. Headline 2. Sub-Headline 3. Presentation of the problem 4. Introduction of your product as the…
Headlines are the single most important part of any marketing document, be it an email, a sales letter, squeeze page or paid advertisement. That’s because the headline is your first…
Make it Pop!
September 18, 2017
September 18, 2017
Katia
By: Katia
Advertising, All, Copywriting, Small Businesses
There are 5 major components to good advertising copy: (The order of these is essential to success) Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace…