Basic Structure Sales pages take many different forms, but share the same basic structure: 1. Headline 2. Sub-Headline 3. Presentation of the problem 4. Introduction… Read More »The 10-Step Structure for Sales Pages That Sell
Headlines are the single most important part of any marketing document, be it an email, a sales letter, squeeze page or paid advertisement. That’s because… Read More »3 Steps to Creating High-Converting Headlines
There are 5 major components to good advertising copy: (The order of these is essential to success)
- Command Attention
- Showcase Benefits of Products/Services
- Prove the Benefits
- Persuade People to Embrace the Benefits
- Call to Action
Advertising is sales in print.
So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features.
5 Major Components of Advertising
Let’s take a minute to talk about each of these components:Read More »Make it Pop!