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Advertising Copy

Make it Pop!

    There are 5 major components to good advertising copy: (The order of these is essential to success)

    • Command Attention
    • Showcase Benefits of Products/Services
    • Prove the Benefits
    • Persuade People to Embrace the Benefits
    • Call to Action

    Advertising is sales in print.

    So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features.

    5 Major Components of Advertising

    Let’s take a minute to talk about each of these components:Read More »Make it Pop!