WOM Meets Customers Head-On
Today we’ll cover the idea of shortening your customers’ decision-making process with positive word of mouth. There are essentially 5 stages in the decision-making process.… Read More »WOM Meets Customers Head-On
Today we’ll cover the idea of shortening your customers’ decision-making process with positive word of mouth. There are essentially 5 stages in the decision-making process.… Read More »WOM Meets Customers Head-On
In the “Bring them flowers” post we talked about negotiating with your big fish and how to nurture and build the relationships you are creating.… Read More »Keep Up the Momentum
The Rule of 1% is simply defined as adding to your customer service one percent at a time. Before you can do this you must… Read More »Are You In The 1%?
In the last post, we talked about the first secret to building a solid customer service plan and how to decide what your vision is.… Read More »Another Secret Revealed
Customer service is a pretty hot topic and can make or break your business. Consumers have little patience for lousy customer service and easily get… Read More »Shhh… I Have a Secret
Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers.
These are people you already know to be a good sales potential…they’ve already bought from you!
Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality, and branding position.
Here are a couple of key elements to use to retain your current customers: