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Lead Generation

Telemarketing is NOT the Anti-Christ

    Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number!

    With the success that direct mail marketing has had and the availability of computers, these can be used as a powerful marketing tool for your success.

    Telemarketing is best for high priced, high margin products/services.

    Key Steps

    These are the key steps to putting together a highly effective direct mail marketing program:

    1. List all benefits customers will get from the purchase of your products and services.
    2. Pick the single most powerful benefit out of that list.
    3. Build an attention-getting headline around that benefit. Remember to use emotion-fulfill the desire to be young, wealthy, desired, popular or successful.
    4. Develop a sales letter using the headline you created to grab attention, provide information and motivate customers to act.
    5. Put together supplementary items, such as a brochure, order form, reply envelope or note that encourages them to read the letter.
    6. Rent or purchase a mailing list.
    7. Compare the cost of mailing vs. cost per order.

    Read More »Telemarketing is NOT the Anti-Christ

    Turn prospects into customers

    Turn Prospects into Customers Overnight!

      Today I’d like to talk about how to turn prospects into customers and retain them for future marketing too.

      While your marketing is doing its job, you need to be working on turning those prospects into customers.

      There are a few key ways to draw them in and seal the deal. You need to be:

      • Inviting
      • Informative
      • Enjoyable

      The biggest fear of most new customers is the dread buyer’s remorse. First of all, you want to avoid this at all costs and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made.

      However, this can still occur.

      There are two ways to deal with this:

      • Offer to refund money-no questions asked
      • Offer a bonus they can keep even if they return the product

      These offers alone will also mitigate buyer’s remorse because the customer will trust you more, just for offering these things.Read More »Turn Prospects into Customers Overnight!

      Stop Wasting Your Resources

      Stop Wasting Your Resources!

        Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are:

        • What do people really want to buy from me?
        • What related products are they already buying?

        Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both of your stores.

        Basic Concept

        The basic concept is this:

        You want to find existing businesses who have the customer profile that you are looking for to market your products/services to.

        Then strike up a relationship with those business owners to work out an incentive for customers to purchase from both businesses.
        Read More »Stop Wasting Your Resources!

        Customer Retention and Education

        Educate Your Customers

          Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers.

          These are people you already know to be a good sales potential…they’ve already bought from you!

          Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality, and branding position.

          Here are a couple of key elements to use to retain your current customers:

          1. Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if you have too!
          2. Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported by their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note for your contact or customer service information can go along way in retaining a great customer.
          3. Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.
          4. Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let’s face it, there’s a lot of swindling and crap out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.

          Read More »Educate Your Customers