Basic Structure Sales pages take many different forms, but share the same basic structure: 1. Headline 2. Sub-Headline 3. Presentation of the problem 4. Introduction… Read More »The 10-Step Structure for Sales Pages That Sell
As we started discussing in “Free Social Media Marketing: Facebook and Twitter“, the easiest type of free marketing is social media marketing. This has taken… Read More »Free Social Media Marketing: Other Sites
On-page SEO are techniques you can use to improve your chances of having your site ranked at or near the top of searches. Examples include… Read More »Good and Bad Backlinking Techniques
Headlines are the single most important part of any marketing document, be it an email, a sales letter, squeeze page or paid advertisement. That’s because… Read More »3 Steps to Creating High-Converting Headlines
Many Internet marketers make the mistake of thinking that once their website is up and running, their biggest job is finished. Actually, it’s just beginning.… Read More »How to Make Sure Your Website Looks Great on Tablets and Phones
Email marketing can be a very effective way of bringing new customers into your sales funnel. But due to the widespread use of viruses and… Read More »Follow This Email Marketing Etiquette to Get Yours Delivered and Read
There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public… Read More »PR Equals Free Publicity