Gather the Troops, it is all About Balance!
Today I’d like to chat about the different types of support staff you need and what makes them so important. There are essentially three key… Read More »Gather the Troops, it is all About Balance!
Small Businesses
Are You Aiding & Abetting E-Myths
We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap.… Read More »Are You Aiding & Abetting E-Myths
Put Them in a Trance
We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can… Read More »Put Them in a Trance
How Well Do You Know Your Vendors?
It’s extremely important to build relationships with your vendors and those around you can bring in new customers/clients and increase awareness of your company branding.… Read More »How Well Do You Know Your Vendors?
Make it Pop!
There are 5 major components to good advertising copy: (The order of these is essential to success)
- Command Attention
- Showcase Benefits of Products/Services
- Prove the Benefits
- Persuade People to Embrace the Benefits
- Call to Action
Advertising is sales in print.
So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features.
5 Major Components of Advertising
Let’s take a minute to talk about each of these components:Read More »Make it Pop!
Stop Wasting Your Resources!
Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are:
- What do people really want to buy from me?
- What related products are they already buying?
Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both of your stores.
Basic Concept
The basic concept is this:
You want to find existing businesses who have the customer profile that you are looking for to market your products/services to.
Then strike up a relationship with those business owners to work out an incentive for customers to purchase from both businesses.
Read More »Stop Wasting Your Resources!
Kick Start Your Marketing
Today I’d like to teach you about the three most important startup marketing tools you need to get and keep new customers.
- In person: It’s essential you meet with customers/clients in person whenever possible. Most of all, this shows you respect them and take the time to work with your clients to give personal attention to each of them.
- Follow up letter: Always take a moment to send a follow-up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you.
Likewise, you should always send thank you letters or small gifts to partners you find success with. - Phone call: Use a telephone call to follow up with them to talk again about the matters you talked about in your meeting and offer any assistance you can to help their business run smoothly and more successfully.
None of these will work if you don’t have a quality product/service to back you up!Read More »Kick Start Your Marketing