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Customer Loyalty by Stefan Persson

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In our industry, being first is a market is not everything. Customer Loyalty is. And loyalty is not won by being first. It is won by being best. -- Stefan Persson

Customer Loyalty by Stefan Persson


A customer-centric approach is what makes the difference.


How can you make your prospects understand your uniqueness? How can you communicate with your customers in a different way and be the one that “wins” their loyalty?


Inspirational Quote by Stefan Persson – Chairman, H&M

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