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Advertising Copy

Make it Pop!

    There are 5 major components to good advertising copy: (The order of these is essential to success)

    • Command Attention
    • Showcase Benefits of Products/Services
    • Prove the Benefits
    • Persuade People to Embrace the Benefits
    • Call to Action

    Advertising is sales in print.

    So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features.

    5 Major Components of Advertising

    Let’s take a minute to talk about each of these components:Read More »Make it Pop!

    Direct Response

    Direct Response or Bust!

      Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.

      Direct Response Marketing Forms

      So, what does direct response marketing look like? Well, it comes in many forms, including:

      • Direct mail
      • Print ads
      • Radio and TV ads
      • Coupons or other incentives
      • Telemarketing

      Read More »Direct Response or Bust!

      Stop Wasting Your Resources

      Stop Wasting Your Resources!

        Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are:

        • What do people really want to buy from me?
        • What related products are they already buying?

        Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both of your stores.

        Basic Concept

        The basic concept is this:

        You want to find existing businesses who have the customer profile that you are looking for to market your products/services to.

        Then strike up a relationship with those business owners to work out an incentive for customers to purchase from both businesses.
        Read More »Stop Wasting Your Resources!

        Customer Retention and Education

        Educate Your Customers

          Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers.

          These are people you already know to be a good sales potential…they’ve already bought from you!

          Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality, and branding position.

          Here are a couple of key elements to use to retain your current customers:

          1. Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if you have too!
          2. Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported by their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note for your contact or customer service information can go along way in retaining a great customer.
          3. Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.
          4. Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let’s face it, there’s a lot of swindling and crap out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.

          Read More »Educate Your Customers

          Kick Start Your Marketing

          Kick Start Your Marketing

            Today I’d like to teach you about the three most important startup marketing tools you need to get and keep new customers.

            1. In person: It’s essential you meet with customers/clients in person whenever possible. Most of all, this shows you respect them and take the time to work with your clients to give personal attention to each of them.
            2. Follow up letter: Always take a moment to send a follow-up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you.
              Likewise, you should always send thank you letters or small gifts to partners you find success with.
            3. Phone call: Use a telephone call to follow up with them to talk again about the matters you talked about in your meeting and offer any assistance you can to help their business run smoothly and more successfully.

            None of these will work if you don’t have a quality product/service to back you up!Read More »Kick Start Your Marketing