Gather the Troops, it is all about balance!
Today I’d like to chat about the different types of support staff you need and what makes them so important. There are essentially three key… Read More »Gather the Troops, it is all about balance!
Today I’d like to chat about the different types of support staff you need and what makes them so important. There are essentially three key… Read More »Gather the Troops, it is all about balance!
Today I’d like to chat about the different types of support staff you need and what makes them so important. There are essentially three key… Read More »Gather the Troops, it is all About Balance!
We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap.… Read More »Are You Aiding & Abetting E-Myths
We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can… Read More »Put Them in a Trance
Today we’ll take a look at how the kings of industry wine, dine and otherwise cajole prospects. Most of the successful professionals use a series… Read More »Do It Like the Big Dawgs!
There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public… Read More »PR Equals Free Publicity
It’s extremely important to build relationships with your vendors and those around you can bring in new customers/clients and increase awareness of your company branding.… Read More »How Well Do You Know Your Vendors?
Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number!
With the success that direct mail marketing has had and the availability of computers, these can be used as a powerful marketing tool for your success.
Telemarketing is best for high priced, high margin products/services.
These are the key steps to putting together a highly effective direct mail marketing program:
Today I’d like to talk about how to turn prospects into customers and retain them for future marketing too.
While your marketing is doing its job, you need to be working on turning those prospects into customers.
There are a few key ways to draw them in and seal the deal. You need to be:
The biggest fear of most new customers is the dread buyer’s remorse. First of all, you want to avoid this at all costs and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made.
However, this can still occur.
There are two ways to deal with this:
These offers alone will also mitigate buyer’s remorse because the customer will trust you more, just for offering these things.Read More »Turn Prospects into Customers Overnight!
This article is from September 2013, but already at that time, there was an interesting insight on the relationship of Millenials and the Corporate World.… Read More »Entrepreneur – Millennials Are Snubbing the Corporate World for Entrepreneurship